 In this four part "Stars of the Accelerator" series, we will explore the innovative projects and achievements of our Accelerator participants. CK HO Banker CK Ho embarked on the #Turbocharge challenge because he believes that the key to growing relationships is to provide solutions that connect with the consumer on a personal level. As Head of Affluent Marketing, CK’s project is to change the way consumers view loyalty programmes, not just at his bank but at industry level! His motto is “Creating value through emotion.” The bank’s loyalty programme, was re-branded last year in conjunction with the launch of several new features. Together, they revolutionize the way customers use the points and miles they have collected through their credit card expenses. Unlike other programmes, the bank’s loyalty programme allows customers to use their points or miles to redeem almost anything they choose to purchase in their daily lives, rather than just the traditional way of redeeming items from a catalogue. This means that consumers now have complete freedom in choosing what they want to do with their points or miles. Despite these amazing features, the challenge was that customers were confused by the fragmented number of redemption options that are available to them. His solution: Connect with the customer via a digitally-led marketing campaign that served a targeted message via targeted digital media to specific segments based on their past spending behaviour. Also, he aims to effectively change the way points and miles are seen as currencies in their daily lives. As a result, the bank will move to become more relatable and consumer-centric. CK's bank is the first in Malaysia to offer a loyalty programme with such a far-reaching features. The days of being a distant corporate giant are over! CK has recently launched the full marketing campaign across all selected media, including a microsite. The marketing campaign success will be measured via digital media metrics. CK credits outstanding teamwork and support he received from his team and colleagues as a whole. He appreciates the spirit of collaboration that went into this project. Congratulations CK for becoming a Star of the Accelerator! Part four of four
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 In this four part "Stars of the Accelerator" series, we will explore the innovative projects and achievements of our Accelerator participants. Betty Goh Banker Betty Goh embarked on the #Turbocharge challenge because she believes in the power of motivation. Her motto is “Laugh Everyday!” For a sales team to perform at their best, they must be equipped with up-to-date information. In addition, they need to be uplifted by seeing their peers succeed. As Insurance Sales Head, she took it upon herself to encourage her team to perform even better. The solution was an innovative project that shared motivational content via a user-friendly and fuss-free platform. For this idea to work, the sales team had to be able to learn on the go. Luckily, the perfect free and easy platform already existed: WhatsApp! Betty devised a creative, fun and engaging communication strategy. She would shoot short videos with success stories, sales tips and techniques. She would then share the content with her team. Taking full advantage of the app, her content could spread to the right audience in a fast and efficient way. She made a short interview video of a new staff who landed her first successful sale. That video was seen across the nationwide sales team. This breakthrough success story inspired the Relationship Managers to follow the sales techniques discussed in the video. This method also gives a confidence boost to whoever is featured in the videos and empowers them to push their limits further! Sales agents are a busy lot. It’s a challenge to catch them at the right time to shoot the videos. Betty worked it out by setting up short flexible sessions to accommodate the guest speakers around their lunch breaks or after hours. The results of this brilliant strategy are phenomenal. The confirmed increase in insurance sales revenue registered between March and April 2018 is RM30K! Betty has achieved all these results while facing a personal struggle: insomnia. Despite the sleep deprivation, she is enjoying every minute of the journey. Her long term goal is for 30% of all clientele to hold at least one insurance plan. Thanks to the accelerator program, Betty has surpassed her own expectations as to what she is capable of achieving. Congratulations Betty for becoming a Star of the Accelerator! Part three of four  In this "Stars of the Accelerator" series, we explore some of the innovative projects of the leadapreneurs in our programmes.
Nitin Kumar Jain and Victor Prabhu Leading the charge for innovative initiatives is what motivated these two passionate bankers to take up the Turbocharge challenge. They have adopted Leadapreneur's motto as their own: “Innovate or Die!” Employee productivity is crucial for a company’s success and competitiveness. As Vice Presidents of their respective teams, Nitin and Victor are determined to find a way to boost productivity. Greater transparency with regards to Anti Money Laundering (AML) is also an area they are committed to improving. Furthermore, they are aiming to achieve major savings. To kickstart their accelerator project, they set out to measure productivity by using a point-based dashboard system. This innovative tool gave them precious data and insight. It allowed them to identify gaps and implement productivity enhancement. They are now able to recognize the high performers’ efforts. Other analysts are given the chance to catch up and realize their full potential via a feedback loop and further training. Everyone is appreciated for their dedication through a reward program and no one gets left behind! This is how they motivate their team to surpass their limits. Nitin and Victor’s ambition: Achieve 90 points increase in overall AML analyst productivity! The data-mining stage was a bump in road at first, but they charged ahead with perseverance. With valued input from their trainer, Jan Bartscht, and their coach, Sim Choo, they were able to overcome the roadblocks. Nitin and Victor believe the results will speak for themselves: the total annual savings add up the incredible annual total of RM472,500! Thanks to their project, Nitin and Victor have learned some valuable lessons in gathering detailed data and in turning an innovation into successful project implementation. They are now equipped with the skills to cope with this fast-moving digital era and stay ahead of their competition with speed and efficiency. Part two of four  Micheal Lim In this four part series, we will explore the innovative projects and achievements of our "Stars of the Accelerator". They are participants who embarked on a journey to become Leadapreneurs, with astonishing results!
Michael Lim Johor-based banker, Michael Lim embarked on the accelerator adventure because he has a drive to surpass his limits. His motto as a Leadapreneur is “do or die!” In his role as Sales Head, he noticed that clients from Singapore often did not bring crucial documents with them. Hence, their bank card application could not be processed quickly and efficiently via the online system that allows bank card application within seconds. This led to loss of clients and business. Despite this hurdle, Michael saw this as an opportunity to shine. He set out to find a solution that would benefit all parties. Hence his innovation project was born. His goal is ambitious to say the least. He wants to achieve 100% adoption rate! To get to 100%, there were a few challenges to overcome: 1. His team had to get the stakeholders on board. Efforts were made to encourage the clients to get involved. Clear, transparent and frequent communication was key. 2. The team had to be trained to uphold the business plan. iPad usage was promoted as an innovative and efficient tool. 3. After the first few stakeholders were sold on the idea, he cheered his team on to enlist even more clients. Michael efforts paid off. He is already at 70% adoption! Since the start of the project, the savings stack up to a whopping RM 23k+ per month! Thanks to his accelerator project, Michael has a new-found confidence to approach important stakeholders. He became empowered to kick start groundbreaking and interesting ideas. He credits his class mates and his coach for keeping him motivated to make his project a success! Part one of four |