Harnessing The Power of Whatsapp: How A Leadapreneur Generated RM30K In Sales

​In this four part "Stars of the Accelerator" series, we will explore the innovative projects and achievements of our Accelerator participants. 

Betty Goh

Banker Betty Goh embarked on the #Turbocharge challenge because she believes in the power of motivation. Her motto is “Laugh Everyday!” 

For a sales team to perform at their best, they must be equipped with up-to-date information. In addition, they need to be uplifted by seeing their peers succeed. As Insurance Sales Head, she took it upon herself to encourage her team to perform even better. The solution was an innovative project that shared motivational content via a user-friendly and fuss-free platform. For this idea to work, the sales team had to be able to learn on the go.

Luckily, the perfect free and easy platform already existed: WhatsApp!

Betty devised a creative, fun and engaging communication strategy. She would shoot short videos with success stories, sales tips and techniques. She would then share the content with her team. Taking full advantage of the app, her content could spread to the right audience in a fast and efficient way.

She made a short interview video of a new staff who landed her first successful sale. That video was seen across the nationwide sales team. This breakthrough success story inspired the Relationship Managers to follow the sales techniques discussed in the video. This method also gives a confidence boost to whoever is featured in the videos and empowers them to push their limits further!

Sales agents are a busy lot. It’s a challenge to catch them at the right time to shoot the videos. Betty worked it out by setting up short flexible sessions to accommodate the guest speakers around their lunch breaks or after hours.

The results of this brilliant strategy are phenomenal. The confirmed increase in insurance sales revenue registered between March and April 2018 is RM30K!

Betty has achieved all these results while facing a personal struggle: insomnia. Despite the sleep deprivation, she is enjoying every minute of the journey. Her long term goal is for 30% of all clientele to hold at least one insurance plan.

Thanks to the accelerator program, Betty has surpassed her own expectations as to what she is capable of achieving. Congratulations Betty for becoming a Star of the Accelerator!

​Part three of four

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