In our Stars of the Accelerator series, we explore the transformation journey of the participants in the #Leadapreneur Accelerator.
Marketing Manager Kelvin joined this Accelerator because he enjoys challenges. Especially if they are outside of his job scope and involve stepping out of his comfort zone.
He works in Business Banking of SME products - which is far removed from nature conversation. This does not stop Kelvin from taking up the task of protecting the environment. Kelvin figured out a brilliant eco-friendly way to save his company a whopping RM100k a year!
Paper production is a major contributor to deforestation, which in turns leads to climate change. The banking industry consumes an enormous amount of paper. This entails a huge monetary and environmental cost. One of the money guzzling paper products are name cards. Kelvin estimated that each of the bank's staff use four boxes a year, which adds up to RM100k.
The perfect solution already exists: digital name cards! His project is to encourage staff to switch e-name cards via free apps that are already available. Aside from the fact that the project does not cost a single penny, this simple paper-free option has many advantages:
1. It will reduce the bank's carbon footprint.
2. Save a tremendous amount of money on printing.
3. Save time for staff and customers as they will no longer have to sift through paper cards and enter contact details manually.
Introducing new ideas can be challenging but Kelvin is up to the task. Some of his colleagues and customers are already using the apps. Some of the Branch Managers are already convinced and are encouraging their staff to make the switch to paperfree.
Kelvin hopes that by advocating for paperfree, e-cards will be adopted by the wider public outside the bank.
Since joining the Accelerator, Kelvin has built strong connections with his cohort and appreciates the mutual support. He has overcome the fear of failure and is focusing on problem-solving.
Congratulations Kelvin in becoming a Star of the Accelerator!